Our Story

The story of Nutrabaits

Nutrabaits was established in 1986 with an ethos based on quality, where every ingredient used within the product range has been painstakingly researched and included solely for meaningful reasons. That ethos still exists today, the end result being a range of baits that continues to set the standard in both quality and effectiveness. It is no exaggeration to say that Nutrabaits was instrumental in changing the view of commercially available carp baits forever and we continue to be proud of our record of producing baits that anglers across the globe can fish with total confidence…

Check out our many social media pages on Facebook, Instagram and watch our YouTube channel to see the amount of huge carp that are caught on a daily basis both in the U.K. and worldwide on our range of baits.

At this present moment, the brand has a distributor network that delivers our product into over 50 countries across the globe and reaches out as far as Japan, South Africa, and even the USA! Quite impressive, right?

What’s so good about Nutrabaits?

What’s so good about Nutrabaits?

Well, for starters, the extensive range of ingredients and raw materials that go into the finished products have been carefully selected and sourced from reputable  suppliers that share our ethos and vision to supply the very best quality available.

In the early days Nutrabaits went out on something of a limb and began to list all the ingredients used in their baits on the product packaging; this caused something of stir within the industry and at the time we actually received a telephone call from a then competitor suggesting that such a policy would be destined to bring the company to its knees within months.

HOW WRONG THEY WERE … Over thirty years on and we’re still going strong with all our ingredients openly visible on our packaging for all to see.

WE WANT YOU TO BUY WITH CONFIDENCE … Our new style packaging brings even more clarity and openness to the bait market and we ensure all of our products are aligned with Animal Health and DEFRA guidelines.

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Okay, so the bait is really nutritional, but does that mean it will catch carp?

Yes, of course. The raw materials and nutritional value that goes into our baits is what makes them so good. Carp recognise our baits as a nutritional food source and keep on coming back for more.

Here’s a bit of a background story to some of our baits that gives you a clear insight into just how effective the Nutrabaits range of baits are …

Looking at the history of the Nutrabaits brand, some of the major milestones in bait design have been the launch of Big Fish Mix, Trigga and Trigga Ice. In the years of testing prior to their launch and up to the present day, these baits have arguably accounted for more big fish across the globe than any other on the planet.

Alongside Trigga, Trigga Ice and BFM, there are a number of other historic carp-catching baits that have built a similar legacy of their own. Tecni-Spice, Cream Cajouser and Blue Oyster are all household sub-brands that year after year result in numerous captures of some of the finest big carp across Europe and to this day they are regarded as some of the best baits the industry has ever seen.

If you don’t believe our words and think we are exaggerating, just get hold of some of the back issues of magazines, like Carp Talk, that were around at the time of the launch of Trigga and prepare to be astonished as to just how many big fish ended up on the mat when it first came to market. It was a phenomenon that swept the entire scene, big fish were being caught all over the world and the anglers that caught them knew what was doing the business …. Nothing’s changed!

How does Nutrabaits know that the bait is going to catch fish and provide you with exceptional results?

We were the first bait company on the scene to actively put products through a field-testing process prior to them being released on general sale. We have never made any secret of the fact that much of what we have been able to achieve, since the formative years of the company, has been made possible because of the dedication of our time-served team of anglers who are happy to sit behind baits of unknown potential for hours on end in order to enhance our research and development aims. Ongoing groundwork and research of this nature ensures we only release meaningful, highly effective products along with accurate suggested inclusion rates and recommendations for use.


Many members of our field testing team have been with us since the early days of the company and have remained loyal to the brand despite ongoing approaches from some of our competitors; none of them get paid to go fishing and all of them continue to use Nutrabaits products purely because they understand that they cannot be improved upon.

Here’s to the next thirty years…

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